Playbook has everything you need for
targeted, funded initiatives, including:

Selling stories grounded
in consumer/shopper insights

  Activation-ready creative templates
Creative thought starters for
customizing your plan/program
  Concise, easy to use, order/proposal
process and forms to secure funding

For supplemental (non-funded) initiatives, Playbook provides ways to enhance your everyday sales with brand plans and assets, everyday shopper-centric solutions and even specific multi-cultural opportunities.

But wait! That’s not all... Be sure to check back during your planning as new information and updated opportunities will be available. We’re confident that these tools will help you drive successful shopper marketing activation, allowing Nabisco/Cadbury to WIN IN STORE IN 2014!